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– Posted by Editor Kimberly Hundley

Hey Airparkers, Tasti D-Lite in the Airpark is the state’s very FIRST franchise, and has been operating on the down low for a few weeks. I’m finally stopping over there today to experience for myself what those gals on Sex in the City have been raving about for years.

The healthy, low-calorie snack — a favorite of celebrities — is supposed to be delish. The official grand opening is slated for 2/12 to 2/14 with lots of giveaways and FREE tastes. See the official press release below.

The locale is in the Shops at Zocallo, home to Barcelona. Speaking of which, is Barcelona “closed for remodeling” forever? If you know what’s up with that place, let me know at editor@scottsdaleairpark.com.

OFFICAL PRESS RELEASE

Tasti D-Lite Hosts Grand Opening Celebration in Scottsdale

WHAT: Tasti D-Lite, the great-tasting, lower-calorie frozen dessert chain with a cult following among health-conscious consumers as well as celebrities, is celebrating the grand opening of its first franchised location in Scottsdale February 12-14, 2010.

The following events are scheduled to take place over the weekend:

  • · Free Tasti D-Lite on Friday (2/12/10) from 1:00pm to 5:00pm, Saturday (2/13/10) from 11:00am to 6:00 pm and Sunday (2/14/10) from 1:00pm to 5:00pm.
  • · Saturday’s the big day for children’s activities—there will be moon walks, face painting, balloons and balloon sculptors, children entertainers, and more. Chipotle will also be providing free kids meals all day and chips and guacamole.
  • · Attendees can register to win a “Year of Free Tasti”
  • · Drawings for Tasti door prizes throughout the weekend including a Girly-Girlz Diva D-Lite Party for six and a free ‘cake & pie’ office party for 20.
  • · A Valentine’s Day tribute – Planning on proposing over Valentine’s Day? Men who come in during Tasti D-Lite’s grand opening weekend to show their engagement ring in the box will receive a free heart shaped cake to help make the proposal extra sweet. *The free offer is available to only the first 20 men who bring in their rings.

WHEN: Friday, February 12, 2010 to Sunday, February 14, 2010

Beginning at 1:00pm on Friday and Sunday and at 11:00am on Saturday

WHERE: Tasti D-Lite’s Scottsdale center located at:
15425 N. Scottsdale Road (in The Shops at Zocallo)

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Day 1, Editor’s Log: Official Launch into Social Media, by Kimberly Hundley (Twitter @AirparkNews)

She’s finally going there. It’s gonna be a bumpy ride, but you’re invited to come along–for amusement purposes, if nothing else.

OK, I admit I was skeptical of Twitter. Way skeptical. Who needs hourly updates on what some loser is eating or watching on TV, and why would I want to share my own loser activities with the world?

Yep, six weeks ago, I was pretty self-righteous and snooty about this latest social media “fad.” But after taking the plunge, I’ve become something of a Twitter critter and I truly believe in the instant micro-blogging service’s ability to enhance business and make valuable contacts.

Hold that nose wrinkle. You might be the next convert eating your twords. Get it? We “tweeple” on Twitter like to make up words that start with “tw.” Since I just gave you the worst example ever, you have nowhere to go but up in this area.

Tweeting for Dollars

My own tweet engines were ignited by an article forwarded to me by Airpark sales exec Lee DeLuca: “8 Tips for Using Twitter for Your Business,” by Monte Enbysk, senior editor at Microsoft Office Live.

Read that article right now! Print it out. Bookmark it. Three weeks before Amazon bought Zappos for a gazillion dollars, I was reading Monte’s report on how Twitter had transformed the online shoe and clothing retailer’s business.

That should catch your attention. It did mine.

One thing I’ve learned for sure about researching social media is that it’s addictive and, if you aren’t careful, a time sucker. There is so much information out there, it’s overwhelming. I’m finding myself jumping from online article to article, to this tweet then that tweeter’s profile, and on to this blog and to a link in the comments, until I barely remember where I started.

In a month’s time—the planned length of this blogging experiment—I’ll be curious to see where the Airpark News and I will be with social media. We’ll see if I can even keep up with the blogging.

Double Dog Dare

I challenge you to start a private Twitter account today, just like I did, and start exploring the medium. It only takes 3 minutes to get going.

Also read our August SAN issue, which has some great social media insight from LOCAL experts and LOCAL businesses. What can I say? I’m loco for local.

Next up

Tomorrow, I’m going to Twitter the 464 people following our AirparkNews address this announcement about the August issue:

“We have a green girl on our cover. Know her?”

I’ll let you know what response we get.

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